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viernes, 2 de noviembre de 2012

Team Leadership Breakdown



I remember when we started the MBA class “Leadership and Management in the Changing World,” the professor told us that it would be hard to teach us how to be a good leader or put a grade on us based on our leadership skills. For that reason, she explained to us that we would be graded based on our group projects, presentations, exams, participation in class, and evaluations from our peers. During class, we learned different leadership theories, which included but were not limited to the traits and styles of leaders. According to the contingency theory, there is no good or bad leader, and there is no right or wrong leadership style, because every situation is different from each other, so it is important to consider situational variables in order to use the leadership style that would be better suited for that particular situation. Working in a team and making group decisions may seem easy, but sometimes it can get somewhat complicated due to the lack of different internal and external leadership actions. Regarding internal task leadership actions, our team seemed to have a clear goal, which was to finish the paper and PowerPoint presentation by Monday and Wednesday respectively, prior to the presentation day. However, we failed to achieve both goals. Even though, we finished everything before the presentation, we did not meet the dateline that we established as a group.

One of the problems was that we did not assign a leader in our team, so we did not have that one person who would facilitate decision-making. We went with whatever the majority of the members said. This was reflected at the time of choosing the date and time for group meetings, picking the two leaders of the presentation, selecting the way were going to share the information, and whether or not to dress up for the presentation. Not having an assigned leader, created confusion in the team because we were divided in two groups based on the leader we were doing research for, and instead of reporting to someone, we just posted on Blackboard the information we gathered but no one took initiative to put all the information together at first.

A lesson learned from this is that it is important to assign a leader that would delegate responsibilities to the members of the team. For example, in our group we all did research about the two leaders but there were some members who probably put more effort than others. In order to make everyone participate equally, the leader needs to be able to delegate responsibilities, and trust all the members in his team. Otherwise, if someone tries to do everything, that person would feel it is unfair that he worked more than the other members. It is important that the leader shares the information at the beginning, not at the end of the teamwork process, and that he or she shares it with all the members of the team not just few of them.  Another lesson learned is that it is important for a team to take internal task and relational leadership actions in order to achieve team effectiveness. For example, by structuring the team for results, the team would have a clear plan, vision, and goal. Also, by collaborating and building commitment, the team would have all the members involved and more tasks would get accomplished.

Another problem we had was the lack of effective communication. In many occasions, some members of the team sent e-mails to everyone, and nobody answered, or maybe one person replied. The lack of communication played an important role in our team leadership breakdown. Even though, we had competent members in our team, all our knowledge and skills were not maximized because we were not able communicate effectively what we needed from each other. In addition, we did not maintain standards of excellence, meaning that we did not assessed the team members or confront inadequate performance right away. The day we were going to start writing the paper, some team members went home, and some of the ones who stayed kept complaining about their lack of collaboration. This issue should have been addresses immediately, but since some of us wanted to avoid conflict, we did not say anything. Nevertheless, these members who were missing made it up later on by working on the paper or PowerPoint. 

A lesson learned from this is that since communication is an important factor when working as a team, we need to make sure that all the members feel comfortable asking questions regarding their duties and responsibilities, and also feel free to make suggestions. In addition, they should avoid gossip. In order to have an effective communication, leaders should encourage their team members to speak their minds during team meetings. Also, leaders should make sure that the team is on track by checking the progress of all the members’ work in a timely basis and compare it to the objectives that were established at the beginning. It is important to have a clear and open communication among all members, depending on the situation it can be via e-mail or face to face. This would lead to better decision-making and will satisfy the needs everyone.

Another lesson leaned is that it is important to have all the members of the team motivated in order to achieve the goal. In this way, the performance of each member would not decrease. Instead, they will be performing at their highest potential. Discipline, stress tolerance, and integrity are also important factors that we should keep in mind in order to work well in a group. By having discipline, we are able to stay on track and achieve our goals. By having stress tolerance, we would be more patient with other members, and work in harmony. And, by having integrity, we would make the right choices and be fair with everyone in the team.

Team leadership is complex and there are no simple recipes for team success.
Based on Larson and LaFasto’s studies, there are eight characteristics of team excellence which include clear goal, results-driven structure, competent team members, unified commitment, collaborative climate, standards of excellence, external support and recognition, and principle leadership (Northouse, pg 299). In this case, our team lacked many of the characteristics previously mentioned. We faced some challenges including team meetings, communication barriers, and share responsibility that we were not able to overcome. This resulted in our team leadership breakdown. However, we learned a lot from this experience, and writing this paper helped me realize how important it is for a team to have a clear goal and a leader who would encourage team members to collaborate, stay on track, communicate effectively with everyone, and stay committed to the team. I believe it is important for the leader to be optimistic and enthusiastic so there would be emotional contagion among all the followers. Finally, it is important for all the team members, especially the leader, to figure out if something is getting in the way of the team’s goal accomplishment and take action immediately. Otherwise, the team would fail.

miércoles, 30 de mayo de 2012

3MSC

Ya no hay vuelta atrás,lo sientes. Y justo entonces intentas recordar en que momento comenzó todo, y descubres que todo empezó antes de lo que pensabas. Y es ahí, justo en ese momento, cuando te das cuenta de que las cosas solo ocurren una vez. Y por mucho que te esfuerces ya nunca volverás a sentir lo mismo. Ya no tendrás la sensacion de estar a... 3 metros sobre el cielo.

sábado, 14 de abril de 2012

34th AMA International Collegiate Conference

Sheraton Hotel
New Orleans, LA
3/22/2012 8:00 AM  - 3/24/2012 10:00 PM

Joining the American Marketing Association and attending AMA International Collegiate Conference two years in a row, was one of my best investments during college, money wise and time wise. The theme of the 34th Annual International Collegiate Conference was “Marketing: Always Evolving.” The main purpose of the conference and the workshops was to demonstrate students how marketing the 4 P’s has evolved and changed over the years. For example: products are more advanced, prices are cheaper, placement is now online, and promotion is done through social media. For this reason, new tools for marketing are changing the way marketers do business, and this conference was helpful to teach students how to keep up with social media and new technology tools that are extremely important now a days for the success of a business. Speakers that presented ranged from McDonald's, YouTube, Google, Pearson, Carnaval Cruise Lines, Enterprise, Macy's, Harrah's, to Northwestern Mutual. Topics ranged from social media, to landing a career in marketing, to the changing landscape of marketing.

On Thursday, March 22nd, we started the conference by going to the T-Shirt Social Scramble where students from all the participating AMA chapters had to wear the t-shirt from their university, socialize with other students and sign their names in little cards with dots of different colors in order to submit that card and participate in the raffle of an iPad. However, the real main purpose of this event was to socialize with students from other universities and learn from them in order to expand our network. Then we went to the “Parade of Chapters Line-Up;” this was the official kick-off event where a representative of each university had to walk on stage and cheer for their chapter. Then, the keynote speaker, John Militello, Head of Creative Innovation at Google/YouTube, showed us videos in YouTube that demonstrated how the advertising behavior has changed, and how the traditional advertising does not work anymore due to the fact that everything is moving faster in the digital revolution. Nevertheless, Google/YouTube is using this as an opportunity to fuel innovation in the digital world. Then, we went to the “Collegiate Chapter Exhibits” where some of the AMA Collegiate Chapters had the chance to be creative and present in a tradeshow fashion style all of their accomplishments of the past year. After looking at their exhibits we had to vote for our favorite booth on a ballot card that came in our badge holder.

On Friday, March 23rd, we woke up early to pick up the official AMA Collegiate Conference t-shirt. At 10:00am I attended the Carnival Cruise Lines workshop, the theme was “Evolution at Carnival: Fun Ship 2.0” and was presented by their Vice President of Customer Marketing, Rob Borden. He explained how Carnival’s approached changed over the years. They realized that Carnival needed to update and modernize. One of their decisions included hiring George Lopez and had him choose the comedians that would work on their cruises. At 11:00 am I attended the “Beyond Green Marketing: Why Today’s Environmental and Social Challenges Demand More” workshop presented by Rich Bruer, President of his own company, R. Bruer Company. This was my favorite workshop because he introduced a new concept of green marketing that made more sense than the one given by the American Marketing Association. He mentioned that marketers sometimes mislead consumers by making them believe that consuming environmentally friendly products is enough to become “green” but in reality it is not because at the end of the day, you are still consuming, and that is the main issue. The new concept of green marketing includes sustainability; he explained that sustainability is not a market but a way of doing business. Some early green leader companies include Nokia, Nike, and Patagonia. All of these workshops were helpful because marketing professionals shared with us their wisdom and experience about the way they achieved success in marketing and this would help us to prepare for careers in specific marketing fields. Then, we went to the career fair luncheon, and at 1:00p we attended Jim Reed’s workshop called “Maintain Your Chapter Synergy!” where we learned about improving our teamwork skills and build a spirit of cooperation in our chapter. At 3:00pm I attended Nate Riggs’ workshop called “12 Disruptive Technology Trends that are Changing How Marketing Works.” Nate Riggs is the Director of Social Business from The Karcher Group, Inc. He taught us how to use new social media tools for brand communication and how to use disruptive technology to our advantage. At 4:00pm I went to the workshop called “Marketing to the New General Market – How the Changing Demographics of America Are Challenging Everything We Knew About Marketing” presented by Carol E. Koepke, Senior Marketing Director of McDonald’s USA. Carol explained us how McDonald’s has changed its marketing strategies in order to stay relevant to today’s consumers. In the United States only, McDonald’s has 59 million consumers, for this reason it is important for them to know very well the market that they serve, lead with ethnic insights, and grow the business by being better instead of bigger. In order to reinvigorate the brand, McDonald’s decided to introduce a modern menu with healthier options, and they launched the global campaign “I’m loving it” translated to all the languages where they operate. What I found interesting about this workshop was that McDonald’s tried to do a joint venture with Starbucks because they wanted to offer their coffee to its customers. But, Starbucks rejected McDonald’s so they launched McCafe. In addition, Carol taught us the things winning brands have in common: to listen carefully, move emotions, speak honestly, and tell authentic stories.

On Saturday, March 24th, I had to attend the 9:00am mandatory meeting for all the participants of the Northwestern Mutual Sales Competition. I competed at 9:20am. The product I was selling was a “laptop support” and the slogan was “thin, flexible, and mobile.” My customer was Alexandra Sankey and the scenario took place at her office, where I met her after scheduling a meeting. I was selling my last 10 laptop supports, and I was giving her a 66% discount on the retail price. The main advantages of the device were that it was ergonomic so it helped improved the posture of her employees, saving them time and money since they were going to take less breaks to rest; it helped the laptops to have a natural airflow since the device did not let the laptop get in touch with the desk, making it last longer due to the reduced heat; and it was mobile so employees could work from their office, home or other places if they travel. I got a very positive feedback from the judge; she really loved my presentation and the product, and asked me if that product really existed. I told her it is in the market but not too many people know about it. Also, she liked that I told the customer that I would come back with a new product and give it to her at a cheaper price if she referred me to her clients. I did not make it to the top five, but a friend of mine from Florida International University did. At 9:30am I attended the workshop “Tips for Hosting a Regional Conference” presented by Ferris State University, SUNY New Paltz, and San Marcos University of Wisconsin – Whitewater. At 10:30 I attended the “Enhancing Your Programming to Maximize Your Chapter” presented by Ferris State University and SUNY New Paltz. At 11:30am I attended the “Social Media 101” workshop presented by Jeff Zelaya, Florida International University alumni, and previous winner of the Northwestern Mutual Sales Competition. Jeff is an AMA Young Professional Member and Social Media Marketing Consultant. At 12:30pm I attended the workshop called “Tips for New/Revitalized Chapters” presented by our college, SUNY New Paltz, and Western Connecticut State University. After that, I finally had time to rest and walk around the French Quarter, so I went for lunch with Kristin and Alexandra to the French Market and ate crawfish. At 6:00pm we attended the Awards Banquet where our chapter, SUNY New Paltz, made it to the Sweet Sixteen, and won the Bronze Collegiate Chapter Award out of 152 universities.

This was an amazing experience, it was great to see people that I met a year ago in the same conference, it was great to work so hard on the Northwestern Mutual Sales Competition, it was great to network with students from other universities and learn about their chapters, it was great to attend the workshops given by marketing professionals and be reminded of how technology is advancing so fast, and the importance of keeping up with those changes in order to be successful at the workplace. It was just great to be part of the 34th American Marketing Association International Collegiate Conference and share those moments with my peers, faulty advisor, Dean of the School of Business, and their wives. I feel privileged to have attended this event at New Orleans.

lunes, 9 de abril de 2012

My itinerary for the American Marketing Association conference

34th Annual International Collegiate Conference 

Sheraton Hotel  
New Orleans , LA    
3/22/2012 8:00 AM  - 3/24/2012 10:00 PM  



THURSDAY, MARCH 22, 2012
 
T-shirt Competition
» 6:00–10:00 pm
» Outside Napoleon CD123, 3rd Floor
Stop by to look at all the creative shirts entered
in the T-shirt Competition. Use the blue ballot card in your name badge holder to vote on your favorite. You will be required to list your name and school – then the school you are voting for. This makes it fair for the schools that bring 4 members or 40 members! Drop the ballots off during the Exhibit session. (Deadline: 10:00 pm). Winners will be announced at Friday’s Competitions Ceremony and will get reserved seating at Saturday’s Awards Banquet.

Parade of Chapters Line-Up
» 6:00-6:15 pm
» Outside Napoleon D123, 3rd Floor
To participate in the opening Parade of Chapters which kicks off the 7pm Opening Kickoff and Keynote, send one representative from your chapter in order to get in line. Students arriving after 6:15pm will not be allowed to participate in the parade. You are encouraged to wear appropriate clothing to represent your chapter or school.

Opening Kickoff and Keynote
» 7:00–8:30 pm
» Napoleon AB123, 3rd Floor
Hosts and Conference Co-Chairs:
 
Tim Birrittella, Florida International University
Lauren Skinner Beitelspacher, Portland State University
Welcome: Gail Zank, Collegiate Chapters Council President, Texas State University- San Marcos

Keynote Address
Systematic Chaos Fueling Innovation in a Digital World
 
John Militello, Google/YouTube, Head of Creative Innovation/the ZOO
Advertising behavior has changed, and traditional advertising no longer works. Google and YouTube are partly responsible for this change and perfectly positioned to create the new model. However, everything is moving faster in the digital revolution. Learn how Google/YouTube is using the chaos to fuel innovation in a digital world.

Collegiate Chapter Exhibits
» 8:30–10:00 pm
» Napoleon CD123, 3rd Floor
Presented in trade show fashion, the exhibits offer AMA Collegiate Chapters the chance to be creative and show off accomplishments of the past year. Everyone is welcome and encouraged to attend and interact with exhibiting chapters. Vote for your favorite booth with your yellow Student Choice ballot card (located in your badge holder).

FRIDAY, MARCH 23, 2012

Conference T-shirt Pick-Up
» 8:30–10:00 am » 3rd Floor Foyer
Pick up your official AMA Collegiate Conference T-shirt! Don’t forget your T-shirt ticket (located in your badge holder) in order to receive your T-shirt.
Experience Speaks!
» 10:00–10:45 am (Concurrent sessions) » 11:00–11:45 am (Sessions repeated)
Established marketing professionals share their wisdom and experience with students. Learn how these individuals have achieved success
in marketing, the realities of the profession, and what you can do to prepare for careers in specific marketing fields.
Marketing the Bacardi Trademark in Today’s World
» Maurepas, 3rd Floor
Gordon Chisholm, Brand Director, Bacardi USA
Learn how the iconic Bacardi brand has evolved to continue bringing people together for over 150 years.
Beyond Green Marketing: Why Today’s Environmental and Social Challenges Demand More
» Nottoway, 4th Floor
Rich Bruer, President, R. Bruer Company
Many companies talk about green marketing, but few companies are actually doing it well. This presentation will discuss some of the ways that marketers can become more involved in social and environmental issues, as well as highlight opportunities for career paths in this field.
Career Fair Luncheon
» 12:00–3:00pm
(Lunch will be available from 12:00 – 1:00pm)
» Napoleon Ballroom, 3rd Floor
You need a job, right? We’ll have corporate recruiters who can’t wait to talk to you about their available career opportunities—so don’t miss this chance to get your career started!
Maintain Your Chapter Synergy!
» 1:00–2:45 pm
» Gallery, 1st Floor
Jim Reed, CEO, Jim Reed Consulting
Members of a chapter’s leadership team are invited to attend this session, designed to build a spirit of cooperation and teamwork within your chapter. It’s one of the most popular conference sessions from recent years. Participants must pre-register onsite at Jim Reed’s table, by the Third Floor registration area. Sign up early— space is limited.
Experience Speaks!
» 3:00–3:45 pm (Concurrent sessions) » 4:00–4:45 pm (Sessions repeated)
12 Disruptive Technology Trends that are Changing How Marketing Works
» Grand Couteau, 5th Floor
Nate Riggs, Director of Social Business, The Karcher Group, Inc.
In this fast-paced talk, you’ll gain firsthand knowledge of how these new social media
tools apply to brand communication, customer experience and creating buzz that will help you position yourself as a young professional ahead of the curve. It’s time to take your marketing career to the next level, and learn how to use disruptive technology to your advantage.
Marketing to the New General Market- How the Changing Demographics of America Are Challenging Everything We Knew About Marketing
» Borgne, 3rd Floor
Carol E. Koepke, Senior Marketing Director, McDonald’s USA, LLC
McDonald’s is the leader in the food service industry. How do they keep on top even during these tough economic times and remain relevant to an ever changing consumer? During this fast paced and dynamic session, learn about how one leadership brand has evolved it’s marketing to stay relevant to today’s consumer. With plenty of real world examples, this session will demonstrate how integral marketing is to any company’s vision for the future. There will also be plenty of time for Q & A, to ask a seasoned marketing professional directly about the career path you are looking to embark on!

SATURDAY MARCH 24, 2012
Northwestern Mutual Sales Competition
» 9 am–1:30 pm
(9:00 – 9:15 mandatory for all participants) » Gallier A/B, 4th Floor
Note: This session is open only to attendees who pre-registered for the Sales Competition and received confirmation prior to the Conference. Winners will be announced at the Awards Banquet.
Leading Your Chapter to Success
» 9:30–10:15 am
Benefit from the insights of peers and advisors, and learn the Best Practices other chapters have used to gain success! (Presenters, please arrive 15 minutes prior, to set up.)
Tips for Hosting a Regional Conference
» Bayside A, 4th Floor
Moderator: Florida International University Ferris State University
SUNY New Paltz
Texas State University – San Marcos University of Wisconsin – Whitewater
Leading Your Chapter to Success
» 10:30–11:15 am
Presenters, please arrive 15 minutes prior, to set up.
Enhancing Your Programming to Maximize Your Chapter
» Nottoway, 4th Floor
Moderators: Ron Drozdenko, Faculty Advisor Bowling Green State University
Ferris State University SUNY New Paltz
Leading Your Chapter to Success
» 11:30–12:15 pm (Concurrent sessions)
Presenters, please arrive 15 minutes prior to set up.
Social Media 101– Jeff Zelaya NEW!
» Oak Alley, 4th Floor
Moderator: Florida International University
Special Guest: Jeff Zelaya, AMA Young Professional Member, and Social Media Marketing Consultant
Tips for New/Revitalized Chapters NEW!
» Oak Alley, 4th Floor
» 12:30–1:45 pm
Florida International University
SUNY New Paltz
Western Connecticut State University
Awards Banquet
» 6:00–8:30 pm
» Napoleon Ballroom, 3rd Floor
Business attire or appropriate cocktail attire required! (Suits, including ties and jackets for men, dress shirts, slacks, nice shoes, business suits for women, or appropriate cocktail dresses and shoes.)
Join the Collegiate Chapters Council as they present awards to the AMA Collegiate Chapters for excellent work completed during the year. The recipients of the Platinum Chapter of the Year, AMA Student Marketer of the Year (Sponsored by Macy’s), Northwestern Mutual Sales Competition, Hugh G. Wales Faculty Advisor of the Year Award, and Lifetime Achievement will also be announced. Dinner will be served buffet-style. Buffet closes at 7:25 pm.