My itinerary for the American Marketing Association conference

34th Annual International Collegiate Conference 

Sheraton Hotel  
New Orleans , LA    
3/22/2012 8:00 AM  - 3/24/2012 10:00 PM  

THURSDAY, MARCH 22, 2012

 

T-shirt Competition

» 6:00–10:00 pm
» Outside Napoleon CD123, 3rd Floor

Stop by to look at all the creative shirts entered
in the T-shirt Competition. Use the blue ballot card in your name badge holder to vote on your favorite. You will be required to list your name and school – then the school you are voting for. This makes it fair for the schools that bring 4 members or 40 members! Drop the ballots off during the Exhibit session. (Deadline: 10:00 pm). Winners will be announced at Friday’s Competitions Ceremony and will get reserved seating at Saturday’s Awards Banquet.

Parade of Chapters Line-Up

» 6:00-6:15 pm
» Outside Napoleon D123, 3rd Floor

To participate in the opening Parade of Chapters which kicks off the 7pm Opening Kickoff and Keynote, send one representative from your chapter in order to get in line. Students arriving after 6:15pm will not be allowed to participate in the parade. You are encouraged to wear appropriate clothing to represent your chapter or school.

Opening Kickoff and Keynote

» 7:00–8:30 pm
» Napoleon AB123, 3rd Floor

Hosts and Conference Co-Chairs:
 

Tim Birrittella, Florida International University

Lauren Skinner Beitelspacher, Portland State University

Welcome: Gail Zank, Collegiate Chapters Council President, Texas State University- San Marcos

Keynote Address

Systematic Chaos Fueling Innovation in a Digital World
 

John Militello, Google/YouTube, Head of Creative Innovation/the ZOO

Advertising behavior has changed, and traditional advertising no longer works. Google and YouTube are partly responsible for this change and perfectly positioned to create the new model. However, everything is moving faster in the digital revolution. Learn how Google/YouTube is using the chaos to fuel innovation in a digital world.

Collegiate Chapter Exhibits

» 8:30–10:00 pm
» Napoleon CD123, 3rd Floor

Presented in trade show fashion, the exhibits offer AMA Collegiate Chapters the chance to be creative and show off accomplishments of the past year. Everyone is welcome and encouraged to attend and interact with exhibiting chapters. Vote for your favorite booth with your yellow Student Choice ballot card (located in your badge holder).

FRIDAY, MARCH 23, 2012

Conference T-shirt Pick-Up

» 8:30–10:00 am » 3rd Floor Foyer

Pick up your official AMA Collegiate Conference T-shirt! Don’t forget your T-shirt ticket (located in your badge holder) in order to receive your T-shirt.

Experience Speaks!

» 10:00–10:45 am (Concurrent sessions) » 11:00–11:45 am (Sessions repeated)

Established marketing professionals share their wisdom and experience with students. Learn how these individuals have achieved success
in marketing, the realities of the profession, and what you can do to prepare for careers in specific marketing fields.

Marketing the Bacardi Trademark in Today’s World

» Maurepas, 3rd Floor
Gordon Chisholm, Brand Director, Bacardi USA

Learn how the iconic Bacardi brand has evolved to continue bringing people together for over 150 years.

Beyond Green Marketing: Why Today’s Environmental and Social Challenges Demand More
» Nottoway, 4th Floor
Rich Bruer, President, R. Bruer Company

Many companies talk about green marketing, but few companies are actually doing it well. This presentation will discuss some of the ways that marketers can become more involved in social and environmental issues, as well as highlight opportunities for career paths in this field.

Career Fair Luncheon

» 12:00–3:00pm
(Lunch will be available from 12:00 – 1:00pm)

» Napoleon Ballroom, 3rd Floor

You need a job, right? We’ll have corporate recruiters who can’t wait to talk to you about their available career opportunities—so don’t miss this chance to get your career started!

Maintain Your Chapter Synergy!

» 1:00–2:45 pm
» Gallery, 1st Floor

Jim Reed, CEO, Jim Reed Consulting

Members of a chapter’s leadership team are invited to attend this session, designed to build a spirit of cooperation and teamwork within your chapter. It’s one of the most popular conference sessions from recent years. Participants must pre-register onsite at Jim Reed’s table, by the Third Floor registration area. Sign up early— space is limited.

Experience Speaks!

» 3:00–3:45 pm (Concurrent sessions) » 4:00–4:45 pm (Sessions repeated)

12 Disruptive Technology Trends that are Changing How Marketing Works
» Grand Couteau, 5th Floor
Nate Riggs, Director of Social Business, The Karcher Group, Inc.

In this fast-paced talk, you’ll gain firsthand knowledge of how these new social media
tools apply to brand communication, customer experience and creating buzz that will help you position yourself as a young professional ahead of the curve. It’s time to take your marketing career to the next level, and learn how to use disruptive technology to your advantage.

Marketing to the New General Market- How the Changing Demographics of America Are Challenging Everything We Knew About Marketing

» Borgne, 3rd Floor
Carol E. Koepke, Senior Marketing Director, McDonald’s USA, LLC

McDonald’s is the leader in the food service industry. How do they keep on top even during these tough economic times and remain relevant to an ever changing consumer? During this fast paced and dynamic session, learn about how one leadership brand has evolved it’s marketing to stay relevant to today’s consumer. With plenty of real world examples, this session will demonstrate how integral marketing is to any company’s vision for the future. There will also be plenty of time for Q & A, to ask a seasoned marketing professional directly about the career path you are looking to embark on!

SATURDAY MARCH 24, 2012

Northwestern Mutual Sales Competition

» 9 am–1:30 pm
(9:00 – 9:15 mandatory for all participants) » Gallier A/B, 4th Floor

Note: This session is open only to attendees who pre-registered for the Sales Competition and received confirmation prior to the Conference. Winners will be announced at the Awards Banquet.

Leading Your Chapter to Success

» 9:30–10:15 am

Benefit from the insights of peers and advisors, and learn the Best Practices other chapters have used to gain success! (Presenters, please arrive 15 minutes prior, to set up.)

Tips for Hosting a Regional Conference

» Bayside A, 4th Floor
Moderator: Florida International University Ferris State University
SUNY New Paltz
Texas State University – San Marcos University of Wisconsin – Whitewater

Leading Your Chapter to Success

» 10:30–11:15 am

Presenters, please arrive 15 minutes prior, to set up.

Enhancing Your Programming to Maximize Your Chapter
» Nottoway, 4th Floor
Moderators: Ron Drozdenko, Faculty Advisor Bowling Green State University

Ferris State University SUNY New Paltz

Leading Your Chapter to Success

» 11:30–12:15 pm (Concurrent sessions)

Presenters, please arrive 15 minutes prior to set up.

Social Media 101– Jeff Zelaya NEW!
» Oak Alley, 4th Floor
Moderator: Florida International University

Special Guest: Jeff Zelaya, AMA Young Professional Member, and Social Media Marketing Consultant

Tips for New/Revitalized Chapters NEW!

» Oak Alley, 4th Floor
» 12:30–1:45 pm
Florida International University
SUNY New Paltz
Western Connecticut State University

Awards Banquet

» 6:00–8:30 pm
» Napoleon Ballroom, 3rd Floor

Business attire or appropriate cocktail attire required! (Suits, including ties and jackets for men, dress shirts, slacks, nice shoes, business suits for women, or appropriate cocktail dresses and shoes.)

Join the Collegiate Chapters Council as they present awards to the AMA Collegiate Chapters for excellent work completed during the year. The recipients of the Platinum Chapter of the Year, AMA Student Marketer of the Year (Sponsored by Macy’s), Northwestern Mutual Sales Competition, Hugh G. Wales Faculty Advisor of the Year Award, and Lifetime Achievement will also be announced. Dinner will be served buffet-style. Buffet closes at 7:25 pm.